Tourism, Culture and Creative Industries. Case study ‘’Thessaloniki Cinema Museum’’

Περίληψη

Greece is famous for its culture. The Greek civilization has been known worldwide from ancient times. So, innumerous museums and historical places have been founded in the country. The investments of this aspect of life have transformed culture into tourism. The attraction of visitors to meet Greek civilization and its characteristics have been a major aim not only for the entrepreneurs, but also for the government itself, which presents the country’s image in this way. Moreover, tourism has been reinforced by the delightful travel, the sun, the sea, and the beautiful landscapes of the country. The combination of the characteristics above has raised Greece to an attractive and popular destination for vacation and educational travel. For such reason, many industries have been founded with the aim to promote tourism and the country’s unique beauties. Cultural and creative enterprises in Greek tourism constitute a part of its heavy industry and contribute the best to the Greek economy. Thus, the government has to assist such industries and create programs and policies which promote their action and advertisement globally. This campaign of promoting tourism and its functional factors creates the general image of Greece worldwide. An example of such an industry, is Thessaloniki’s Cinema Museum, which is the unique Museum of its kind in the whole country and presents the history of Greek cinema through the ages. It includes a variety of collections and huge posters of films, information and exhibitions of cinematic material from all over the world, and generally, everything relative to cinematic life and its implementation to the Greek reality. It is a member of the International Federation of Cinematheque [FIAF], while administratively it appertains to Thessaloniki’s Cinema Festival. The Museum, thus, constitutes one of the most unique and significant historical places of the whole country.